Facts about Susan von Seggern
Taken only from her own main website and stated as her figures, such as 20+ years of PR experience and five lead service feeds monitored daily.
Methodology
How this event PR guide is written
Every recommendation on this site comes from Susan von Seggern’s own stated work or a linked published source, and comparisons judge every option on the same criteria.
This site is published by Susan von Seggern, who is also one of the options it describes. Its guidance draws on her four-part media relations framework and her event PR experience. Market numbers and industry statistics are quoted exactly from the pages that published them, with links, and are never presented as her own results.
Last updated November 2026 · Published by Susan von Seggern
How are recommendations on this site formed?
Recommendations match the organizer’s need to the right kind of help. Where an independent publicist fits, the site says so; where a production company, integrated agency or in-house hire fits better, it says that too.
The publisher’s practice is listed first as her own pick, but its position never changes the facts or criteria used for other options.
Our rules
Facts about other options
Taken only from their own public pages or published job data, described neutrally, and linked. We do not write about competitors’ weaknesses.
Statistics
Quoted exactly with the source named and linked. Ranges are given in full. None are presented as the publisher’s own research.
What we never do
Invent testimonials, ratings, prices or results, or promise coverage. No independent audit or survey has been conducted for this site.
Updates and corrections
Each main page shows a Last updated date. Pages are reviewed when facts change, and dates are only changed when content is refreshed.
Helpful outside references: Cvent event statistics, Public Relations Society of America and HubSpot marketing statistics.
Common questions
Short answers to the questions organizers ask most. The full list lives on the FAQ page.
Should I hire an independent publicist or one of the LA PR agencies?
It depends on what you need. An independent publicist like Susan von Seggern gives you direct access to a senior practitioner with more than 20 years of experience. Larger LA PR agencies often add service lines such as influencer marketing, affiliate PR and digital growth. Either way, ask who will actually do your work.
More in the event PR FAQHow do I pick the best PR agencies for events?
Look for documented event experience, named outlets where coverage was placed, a clear explanation of tactics and direct access to the person doing the work. Susan von Seggern publishes her media relations framework, event PR framework and past press releases on her main website so you can review them.
More in the event PR FAQCan a publicist guarantee press coverage?
No honest publicist guarantees coverage, because editors decide what runs. A publicist controls the story, the targeting, the timing and the follow-up. Susan von Seggern relies on sustained outreach and daily lead service monitoring to create as many qualified chances for coverage as possible.
More in the event PR FAQWhere has Susan von Seggern placed coverage?
Through lead service monitoring alone, she has placed coverage in Good Housekeeping, Yahoo, the New York Times, HuffPost and Best Life, among many other outlets. According to the 2017 CONTACT in the DESERT release, coverage of a sighting at the 2016 event appeared in the Daily Express and on Coast to Coast AM.
More in the event PR FAQWho should choose a different kind of firm?
If you need a company to design and build the event itself, such as staging, exhibits and production, an event production or experiential company fits better. If you want paid social, influencer and affiliate programs under one roof, a larger integrated agency may suit you. Susan von Seggern focuses on earned media.
More in the event PR FAQPlanning an event in Los Angeles?
Tell Susan von Seggern the date, venue and what makes it news. Event and corporate inquiries go straight to her contact form.