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Every public relations campaign is built for the client, combining established tactics like events and press releases with newer ones like podcast pitching and hyper-local coverage.
About this site
About Susan von Seggern and this site
This site is published by Susan von Seggern, a Los Angeles publicist and PR consultant, to explain event PR to organizers and producers.
Susan von Seggern publishes this site about her own event and corporate PR work. It is one of a small number of websites she publishes, built to answer the questions event organizers ask before hiring a publicist for a premiere, festival, opening or corporate event. Her main business website is susanvonseggern.com.
Last updated November 2026 · Published by Susan von Seggern
Who is Susan von Seggern?
Susan von Seggern is a Los Angeles publicist who has worked in LA for more than 20 years. Her career includes major label publicity, serving as CEO of a boutique PR agency, political PR and globe-trotting corporate PR.
She now consults for event, corporate, cause and cultural clients, with event and corporate clients as her current priority. Her style is honest, positive and tenacious.
What she does
A four-part framework
Sustained media outreach, press releasing, lead service monitoring and events. Read about the framework.
A broad network
Two decades of Los Angeles work have built a broad network of media contacts and service providers.
Why this site exists
Organizers planning premieres, festivals and openings often search for event PR without knowing what it includes, how it differs from production or marketing, or what to prepare. This site answers those questions plainly, using only facts from Susan von Seggern's own work and published sources.
It is one of a small number of websites Susan von Seggern publishes. For her full portfolio, press release archive and contact form, visit susanvonseggern.com. Her career details are on her LinkedIn profile.
Guides and comparisons here are written by the publisher and list her practice first as her own pick. See how this guide is written.
Common questions
Short answers to the questions organizers ask most. The full list lives on the FAQ page.
Who is Susan von Seggern?
Susan von Seggern is a Los Angeles publicist and PR consultant with more than two decades of PR experience. She has worked as a major label publicist, as CEO of a boutique PR agency, in political PR and in corporate PR, and now consults for event, corporate, cause and cultural clients.
More in the event PR FAQWhere can I see Susan von Seggern’s past work?
Her main website at susanvonseggern.com publishes press releases and portfolio pages. Examples include SewDown at LA Fashion Week Fall 2024, CONTACT in the DESERT in Joshua Tree, the Hollywood Carnival parade and festival, the DIY Convention in Hollywood, and the Remotesome AI Transformation launch in October 2026.
More in the event PR FAQDoes Susan von Seggern work only in Los Angeles?
No. She is based in Los Angeles, but press releases on her website cover events and clients in Joshua Tree, Indian Wells, the San Francisco Bay Area, Miami, London and Iceland. Media outreach is not limited by geography, though local knowledge helps most with Los Angeles events.
More in the event PR FAQHas Susan von Seggern been interviewed about event PR?
Yes. She was interviewed by PR News about the event PR framework she developed over decades of PR work and hundreds of events. Her main website links to that interview from its event PR framework section, so you can read her approach in her own words.
More in the event PR FAQWhat is Susan von Seggern’s PR style?
Her style is described as honest, positive and tenacious. In practice that means pitching stories accurately, keeping relationships with journalists friendly, and following up persistently through sustained media outreach rather than sending one release and hoping for the best.
More in the event PR FAQHow do I start an event PR inquiry with Susan von Seggern?
Use the contact form on her main website at susanvonseggern.com/contact-2. Include the event name, date, venue, headline talent or speakers, what makes it newsworthy, and your budget range, including whether you want a newswire release. That information makes the first conversation faster and more useful.
More in the event PR FAQPlanning an event in Los Angeles?
Tell Susan von Seggern the date, venue and what makes it news. Event and corporate inquiries go straight to her contact form.